You might say that since you're in the US. I get it.
But for international mileage, you need international media attention. And who gets those? Those who have superstars.
I'm in Manila, and you can see people here follow teams with superstars. You can also see merchandise sales, NBA stores here only sell gear from big name players and teams. The Pelicans had been bad for most of their history, but has a following because of Anthony Davis. OKC hasn't won anything but a sweep in the NBA Finals, but because of KD and Westbrook they're known. Same case with Portland, we've done way more than what they have but have attention because of Lillard and partly McCollum,
We've been in the playoffs for 6 years, but no fan batted an eye and always considered the Grizz a laughingstock team. Marc Gasol is famous because he's Pau's brother. Mike Conley isn't even considered a top 10 PG in these parts of the world.
Now if you ask me if I care about media attention, then boy I really want that. Couldn't even get myself a decent Grizzlies shirt or merchandise because of the disrespect and lack of fan interest.